I really enjoyed The Devil in the Kitchen, so imagine my disappointment when I started being inundated with Marco Pierre White starring in ads for Knorr. Worse, the upshot of the ad is that he pretends to use the preservative laden product in restaurants, which he, like every other “star chef,” don’t actually cook in, and worse, like he uses it in cooking at home. Maybe I am naïve (see Hal Hartley), but I kinda liked that White publicly stopped ended his restaurant chef career to pursue more money in endorsements/ad revenue/tv/etc. You know, I kinda respected the honesty, unlike every other name brand chef. But, now he’s pretending to work in the kitchen with this Knorr business. I`m disappointed.
Edit: a quick search today led me to this, and also that he has been shelling for them for years, the US ads are just new. Oops, though, still am disappointed.
Now on to the beets.